miércoles, 17 de marzo de 2010

Seth Godin: The tribes we lead

Seth Godin discrepa con el hecho de que Internet haya terminado con el marketing masivo y revivido una unidad humana social desde el distante pasado: las tribus.


Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.


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